Coming soon. Local SEO
A practical local SEO checklist for service businesses
The few things worth checking before you spend money on anything else.
Resources
Notes, when they are useful.
Free education lives on the channels. This page is reserved for short, practical writing. Nothing is published yet.
Coming soon. Google Business Profile
What actually matters on a Google Business Profile
Categories, services, photos, and reviews, without treating the profile like a social feed.
Coming soon. AI visibility
How to be understandable when search is no longer ten blue links
Clear entities, consistent facts, and pages that answer real questions.