Agencies turn GBP into a posting streak. Dental offices need a listing that matches the chair. This is the setup that affects Maps and the booking tap — especially in Fort Worth and Dallas, where patients compare three names before they call.
Category and services
Dentist as primary. Pediatric, orthodontist, or oral surgeon only if that is the practice. GBP services should match treatments you want: emergency, Invisalign, implants — not a billing-code dump.
Hours and photos
Thursday hours that are wrong lose Thursday patients. Photos of the waiting room and team (with permission) beat stock smiles. A 404 website link from Maps is a wasted pack slot.
A real address, used honestly
Dental offices usually have a storefront. Do not invent a second pin for another suburb. Multi-location groups need a location architecture, not one listing stuffed with every Tarrant County city.
Reviews
Ask after visits when it is appropriate. Specific text (cleaning, emergency, Invisalign) helps the next patient. Do not buy reviews. Do not gate them.